Success Stories: How Gradwell Maximised Growth with the PXC Partner Programme

Since joining our Partner Programme in September 2023 as one of our very first members, Gradwell Communications Limited, a pioneer in cloud communications for SMEs, have rapidly progressed through the Tiers, attaining the Power+ level in just a short space of time. Our Partner Programme has not only supported growth of their Connectivity pillar, but further enhanced PXC’s relationship with them.

The Journey

Gradwell decided to join our Partner Programme in September 2023, after realising the immense growth potential the programme offered, not just enabling them to get better commercials, but build tighter relationships. They wanted a strategic partner that they could work with for the long term who could support and facilitate them with the resources required to flourish, and they found this in PXC.

“We decided to join the Partner Programme after we sought a vendor who would effectively enable us to get better commercials and who could become almost an extension of our team. As a partner of PXC, we trusted they could provide this for us and so far we have seen fantastic results with the Programme.” Carl Fletcher, Sales Director, Gradwell Communications Limited

Not only has Gradwell achieved Power+ status, but their impressive revenue growth earned them the award for “Partner Programme Partner of the Year” at PXC’s annual FutureConnect event.

The Results

Being fundamentally a voice business, Gradwell sought to enhance their technical expertise on connectivity. Our Partner Programme gave them fast access to training resources and connected them with expert members of our team, to ensure they were equipped with the knowledge required. PXC also empowered Gradwell’s teams to effectively deliver solutions more quickly, resulting in:

• A 35% increase in Ethernet win rate for Gradwell.

• Operational efficiency streamlined, accelerating delivery and billing processes.

• They are quickly moving onto the path towards billing over £1M a year, from an almost standing start and new partnership 2 years ago

• They attained the Power+ level in our Partner Programme, reflecting the depth of our joint efforts and their sales and service expansion.

• Their team significantly upskilled, thanks to our comprehensive training and webinars.

• A trial launch of Acronis has begun, potentially unlocking new revenue avenues. Continuing their success, Gradwell Communications also won our ‘Partner Programme Partner of the Year’ award at FutureConnect 2024, an accolade to their growth and development as our Partner.

How did they do it?

Specialist pre-sales resources were made available to help them win new business, alongside training workshops and webinars for their operational teams. These initiatives were underpinned by PXC’s marketing and resources support. We went further to get behind our partner and supported 2 of their annual sales kick off events as well as sponsoring their employee of the year awards.

Gradwell also attended the Programme’s exclusive Partner Advisory Group, meeting with senior PXC leadership to discuss mutual growth opportunities, and recommendations for the programme. Carl Fletcher, Sales Director at Gradwell Communications Limited said, “We feel like this is a relationship as opposed to just us buying from a connectivity vendor. PXC have been very good at enabling our sales team to sell and building those long-term relationships.”

Additionally, Gradwell found that our award winning 1Portal was a big upside to our Partner Programme. The 1Portal provides Gradwell’s team with the ability to self-serve and get quotes easily, streamlining their processes and ability to serve their customers faster.

“We would encourage Partners of all sizes to join the Programme due to the endless support we’ve received and the business growth we’ve seen in only a short space of time.” Carl Fletcher, Sales Director, Gradwell Communications Limited

The partnership has not only facilitated Gradwell's operational success but has also led to mutual growth and the expansion of their service capabilities. The dedication to excellence is exemplified in their acquisition of the Power+ level and their significant all-round growth, that is sure to keep rising to greater heights.

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